Conscious luxury through innovation
R3DNA is a sustainable design brand engaged in the revival of history through reclaimed auto leather. With a commitment to environmental consciousness, we breathe new life into discarded luxury vehicle materials, transforming them into bespoke masterpieces.
The Craft of Storytelling
Our leather lays the foundation for impactful storytelling with rich history and luxury rooted in its DNA.
Each swatch can be traced back to the make/model/year/VIN# of the car it originated from, lending inspiration for designers and creatives to reimagine the classic material into an original product design.
Our raw process of extracting and reclaiming the leather is documented on site, bringing the story full circle from the materials' origin to the upcycled end product.
